CAF and the African Union of Broadcasters (AUB) reach agreement to broadcast The African Cup of Nations 2021 to 100 million African homes.

As part of Coca-Cola HBC Holdings B.V acquisition of 94.7% of total shares

August 15, 2021

As the dust settles on Euro 2020, the excitement and expectation switches to Africa in anticipation of the 33^rd CAF African Cup of Nations (AFCON), taking place from the 9^th January to the 6^th February 2022 in Cameroon.

Fans across the continent will be treated to first class coverage courtesy of an agreement between CAF and the African Union of Broadcasters (AUB). The AUB is a collection of Free-to-Air national broadcasters dedicated to delivering the best content of national importance to passionate, patriotic fans across the region.

With its virtual network of National TV Broadcasters, in addition offers the largest TV network on the African continent. Given its unique distribution capacity with an audience reach spanning over 120 major cities and many rural communities, the AUB affiliate network reaches over 100 million TV households.

Mr Gregoire Ndjaka, CEO of the AUB :

“We are thrilled to deliver what will be Africa’s best ever televised AFCON event.

In recent times, it has been well publicised that events have not been well served, due to uncertainty in the rights process leading to many broadcasters not signing up to the event until, destabilising the commercial viability of the broadcast and hindering the viewer experience.

CAF has recognised the unique role that the AUB plays in Africa TV, and we are encouraged by the prospects for public service TV and sports coverage on the landscape. I am glad that to date more than 25 of our broadcast affiliates have reached agreement to televise AFCON 2021, with more expected to sign-up in the coming weeks. ”

Andy Howes, Co-Founder and Executive Director of Afrosport:

“Afrosport is excited for the opportunity to work with the AUB and its network of public service and private broacasters to deliver the best collective sporting experiences to Africa’s viewers. Together we will seek to leverage a network of key media partnerships to unlock the true commercial potential of sport through the engagement of the continents 1.3 billion people and 800m TV audience.

For CAF our objective is simple: to deliver Africa’s biggest sporting spectacle through the biggest broadcast media platform on the continent, creating Africa’s biggest sporting conversation.”